Newsletter for January 2013
|The holiday season has just about finished, one more evening of celebration, remembrances, resolutions, and in some cases just a quiet early evening, but especially for those out on the town, a safe drive, or even better ride home.
January 5th will start with the Cars and Coffee at both Reeves Motorsport facility and Suncoast Audi, then for those who would rather get a later start the annual lunch with a view at Woody’s overlooking BlindPass on St Pete Beach (cash no credit cards). Then before we know it is January 24-27, the R8’s will be at it for a second time at the 24 Hours of Daytona. For those who are on Andy’s list and a crack at tickets, it should be fun. We have not forgotten and are still working on setting up the meet at Superior Auto Body in St Pete but that will not transpire in January as originally planned.
February 2nd will see another round of Cars and Coffee at Reeves and Suncoast then the BoD meeting at Buddy Freddy’s on the 23rd. Among topics to be discussed will be the recently completed survey and some of the initiatives, which will be realized from the respondents’ feedback.
In March for those lucky enough to score a ticket, we will all go “On Holiday” as they say across the pond as we make what looks like the final drive to the south towards Sebring to watch Audi’s swan song at that venerable 12-hour classic. An important tenet of business and yes racing is a business is change and after this year, the venue will no longer be on the circuit of races for the championship. The corral, both in location and amenities has also changed significantly since originally seeded by the Alfistas to the Audi club before the turn of the century. From a tent with flow through running water in the rain, old sofas, folding tables, open bags of chips, watering troughs full to the brim with iced beer, and an occasional rolled sans governor golf cart to the second story veranda, canapés, six square over two days including lobster tail, filet mignon, then of course, the WC with AC, and the “History of Progress” parade laps. Once again, change is the driver here and Sebring has become a marketing event. It was so successful last year that in fact the Audi Corral, which has changed into the Audi motorsport experience, was sold out for the first time. All part of Audi’s larger multi front assault on BMW and Mercedes for the position as segment leader in the US. A lot of this would not have been possible had sales not grown from a dismal 12,523 units in 1993 six years prior to their first “corporate” outing at Sebring to just over 12,000 for the month of November in 2012 and 124,469 YTD. For those of you who may have been one of few buying the brand back in ’93 or joined the brand and club since then thanks, you have also been part of that sustainability, growth and ultimately Audi’s subsequent success story.We have just smoked through a quarter of the year, lots of new and exciting stuff coming out of Ingolstadt including more diesels, AoA and the Kundenbegeisterung initiative for improving the ownership experience and so on, making it a great time to be a club member and driving an Audi. So join us in the fun, do not forget to renew and see you up the road.
Table of Contents
Up the Road
Other Items in the News
January has Cars and Coffee, Woody’s and the Rolex 24 Hours. In February, the BoD meets plus possibly Superior Auto Body and of course the Cars and Coffee. March is the Sebring Swan Song; we will miss the noise, then the quiet of the diesel then even the quieter hybrid. Gone with the wind is the smell of burning Castrol and sound of open pipes.
Gulf Coast Region
January 5, Cars and Coffee, 7:00 am
January 5, Cars and Coffee, 8:00 am
January 5, Woody’s
February 2, Cars and Coffee 7:00 am
February 2, Cars and Coffee 8:00 am
Hooked on Driving Events
January 25-27, 24 Hours Daytona
February 23, BoD Meeting, Buddy Freddy’s in Plant City
March 13-16 12 Hours of Sebring
For those who are enamored with both the combination of the Avant and RS here is the latest iteration of the RS6 and something to pine for.
Here are some interesting sales figures, from the days when things were not always so bright. Many of the present marketing folks had yet to be ordained as geniuses and for a while, the Audi brand looked like it was on its way to extinction at least in the US. Those were also the days when one of the few bright pieces of news was the late Joe Hoppen and his race prepared Audis cleaning the competition’s clocks on the track, the now iconic “unfair advantage” quattro. http://audi.humanspeakers.com/sales.htm
The new A4 based allroad has taken more than its share of shots from the fans of the previous A6 based iteration but according to Motor Trend, it acquits itself very well when compared to its present day BMW and Land Rover counterparts.
Below is a link to one member’s musings regarding what is and what is not available from Audi here in the states. I am sure he would like to hear from you.
“It's hard not to feel envious now and then about the models and trims Audi offers its customers in Europe….”
After reading his article, doing a little research and as a point of information, there were 285 combinations of models, body styles, engines, drive trains, power outputs, and transmission, available in Germany as listed on five pages of small print in the 2011 Audi Annual Report..
On behalf of your Board of Directors and me, all have a safe, healthy, and Happy New Year,